A growling stomach can seem embarrassingly disruptive (even when it’s not). Instead of fighting that feeling, grab a Snickers.
Copy & AD: Jules Masson
STORYBOARD
Setting: typical library. We pan across a still, silent room, filled with people reading and working.
We cut to the protagonist, studying. Her stomach growls, breaking the silence. As she glances around uncomfortably, it growls again and again—louder, longer and more bear-like each time. Despite her embarrassment, no one seems to notice.
As the growling crescendos, the Hunger Bears burst through the wall, channeling the Kool-Aid Man (click image for link).
Immediately, the Hunger Bears attack. Cue absurd fight sequence with mixed-martial arts, parkour and matrix-style moves.
Full use is made of the space: leaping from shelf to shelf, running on tables, dodging books.
Soon, the library is wrecked. Fellow library-goers remain oblivious and continue working undisturbed, despite the chaos around them.
Though she holds her own, it seems as though the bears may win—until she spots a Snickers bar and runs for it.
With one bite, the bears disappear and the space goes back to normal. Satisfied and relieved, she settles into her chair with a smile.
Final shot featuring campaign tagline.
ADDITIONAL VERSIONS
Settings where silence is expected: movie theater, wedding or board meeting.